Over the past few months, we’ve conducted a rigorous psychographic categorization of the proprietary dQ&A US Patient Panel with the goal of better understanding the “why behind the what” of diabetes preferences, behaviors and decisions.
Understanding the underlying psychological factors that drive actions and behavior helps predict how people will behave or react in the future. That understanding leads to smarter product, communication, and business decisions.
We have created a white paper that outlines some details and contains a few basic examples of how psychographics might be used.
About dQ&A – The Diabetes Research Company
dQ&A is a social enterprise committed to making life better for people with diabetes. We harness patient voices to drive better business results and better health outcomes. For over 14 years, we have been comprehensively tracking the diabetes experience in the United States, Canada, and Europe. We are trusted by diabetes industry leaders for our independence, commitment, and expertise. Our team has decades of experience in quantitative and qualitative research with a deep knowledge of diabetes. We’re efficient and effective; our insights are actionable and accessible. To learn more, send us an email at email@example.com. For research highlights, visit us at d-qa.com and follow us on LinkedIn (dQ&A – The Diabetes Research Company)