Over the past few months, we’ve conducted a rigorous psychographic categorization of the proprietary dQ&A US Patient Panel with the goal of better understanding the “why behind the what” of diabetes preferences, behaviors and decisions.
Understanding the underlying psychological factors that drive actions and behavior helps predict how people will behave or react in the future. That understanding leads to smarter product, communication, and business decisions.
We have created a white paper that outlines some details and contains a few basic examples of how psychographics might be used.
About dQ&A – The Diabetes Research Company
dQ&A is a social enterprise that’s committed to making life better for people with diabetes. We harness patient voices to help develop better tools and policies for people with diabetes and improve health outcomes. For over ten years, we have been tracking the experiences and opinions of people with diabetes in the United States, Canada and Europe. We are trusted by patients because of our independence and commitment to them. Our team has decades of experience in quantitative and qualitative research and a deep knowledge of diabetes. Many of our own lives have been touched by diabetes, so we have a personal stake in our work. To learn more and to see research highlights, you can follow us on LinkedIn (dQ&A – The Diabetes Research Company), Facebook (@dQandA) and Twitter (@dQAresearch).